Content Marketing: 3 steps to make it personal

The objective of marketing is to reinforce the move of a prospect to the next stage towards the sale. It is clear that providing the right information at each phase of the customer journey would increase the conversion and so should be a goal for the marketer. There are a growing number of companies using
Read More

Sharing updates to Build your professional brand

Personal branding sounds weird specially when you are not into sales because after all we are not brands, are we ? The word brand may have negative implications in a word overloading with brand advertisement but we all agree that a professional image is more than a suit and a business card. There is a
Read More

A tip for Social Selling: select your engagements

First a quick what is social selling about?  is  not about delivering a selling pitch using social channels. Is about using social networking to leverage to make more efficient the process of helping a customer to solve a problem. The use of social tools to improve the essential function of every business, relationships with its
Read More