Welcome to the age of Social Selling

2015 will be the year when Social Selling goes mainstream. The usefulness of social networks in business is a fact, but we are only beginning to understand how to harness social networks to unlock the Social Selling true potential. Social Selling goes far beyond selling. Social Selling is related to the trade mark’s notoriety, reputability
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Key points to use Linkedin Groups and boost your business

Linkedin allows us to receive information and contacts classified and qualified . The founder and partner recruiter PR Paradigm Staffing and Hoojobs, Lindsay Olson says on her blog that LinkedIn “no need to sell , but to build relationships. … . , Observes and participates to build confidence in the other. ”   Using Linkedin
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Content Marketing: 3 steps to make it personal

The objective of marketing is to reinforce the move of a prospect to the next stage towards the sale. It is clear that providing the right information at each phase of the customer journey would increase the conversion and so should be a goal for the marketer. There are a growing number of companies using
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Sharing updates to Build your professional brand

Personal branding sounds weird specially when you are not into sales because after all we are not brands, are we ? The word brand may have negative implications in a word overloading with brand advertisement but we all agree that a professional image is more than a suit and a business card. There is a
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