social outreach digest w2

LinkedIn can and should be one of the most powerful tools in a sales professional’s arsenal as it provides direct access to targeted decision makers and influencers. However, many sales…
Joining LinkedIn groups is one of the most important ways to expand your network and get noticed by decision-makers who might otherwise never come across your profile. There are two…
The traditional concept of marketing has always been to ‘build creative’ (your campaign and messaging) and then ‘buy eyeballs’ (media placements like television ads). Proactive outreach…
As most companies today know, having a strong social media presence is an important part of controlling their brand’s reputation and their ability to reach their customers on a more…